Ibibo games: An Indian company making a mark on social gaming
Social gaming, as has always been, is almost single-handedly dominated by a few developing agencies and websites of the west. Five years back very few people in India actually knew anything social gaming, let alone doing something on it. But times have truly changed and more and more gaming companies are springing up here in India. And the harbingers of this change are a handful of gaming websites that were there from the beginning and undoubtedly the biggest among them is ibibo.com. Ibibo with its unique range of social games not only draws Indian players but also has an appeal in western markets as well. On top of that many gaming forums and cellular services company are now even opting for ibibo games to be incorporated into their system as they are quite popular here. So let’s take a look into ibibo.com.
Ibibo.com is the brain child of Ashish Kasyap, its present CEO and is backed by Naspers, the multi media giant from South Africa. The company first started with the task of making small social games for some websites before it actually released their own website in the market for players to log in to. But as the popularity grew so did the revenue and subsequently the number of games. And as expected ibibo capitalized on every bit of opportunity they got and now are right at the top of social gaming here in India.
What ibibo did was basically reinvent classic social games like poker and Farmville and gave them an Indian touch and as a result they are now very popular among the Indian crowd. For example, “Teen Patti” which is basically poker, with an Indian feel to it, was released prior to a Hindi film of the same name and the game basically outdid the film in terms of returns and revenues such is the popularity of ibibo here! On top of that there was a constant marketing spree going on as well to ensure the game does well.
The other ibibo classic is the Indian Farm game which lets players get a hold of a virtual farm land which they have to cultivate and on doing well receive points and money (again virtual) and compete with their friends on the website as well. Sounds pretty simple and redundant, right? But where ibibo scored was that it merged the concept of the game with the basic Indian occupation of farming so that every player can connect to it when playing.
Although the games are not that technologically superb or conceptually brilliant but for the connection factor, many of ibibo’s games are being opted for cellular service providers like Aircel and Huawei. Some of ibibo’s most popular games apart from the two already mentioned are “Snooker”, “Rummy” and “The Great Indian Parking Wars” and most of them now can be played from your mobile phone as well, such has become their popularity.
With the market in their hands, ibibo are planning to go even higher up the ladder and have started to compete with the head honchos of the gaming fraternity like Zynga and Zapak. Even Facebook is now allowing users to access ibibo games from their website and that is a massive boost as this means access to the foreign markets as well.
Ibibo.com is definitely going big now and without a doubt in the next few years it will be able to curve a niche for it in the world market as well, and if it does, it will be the first Indian gaming company to do so! With its blend of the traditional gaming genre with the unorthodox setting and rules, ibibo games are getting more popular among the western crowd day by day. And with new games releasing almost every month, the website keeps you hooked as well.