The Indian Gaming Landscape

The social gaming arena has been on the rise for quite some time now. And the money it generates is much greater than any other form of networking or advertisement can offer. The innovative and off the chart ideas that are usually found in the social games have the power to draw in a good amount of potential audience and therefore it is the best kind of endorsement that is possible for any brand. Ergo, it is no wonder that popular brands nowadays have started opening their own social gaming portals up for users to access and the head count keeps on increasing day by day. But what is the current scenario in India? Well, as all the industrialists and economic gurus are putting it, social gaming is going to be the next big thing to hit the Indian market and one good thing about it is that the process has already started.

The growing Internet Population

So what it is about the Indian audience that is enticing the gaming companies all around to promote social gaming in this company? For starters, the huge population in hand makes India a big target for active gaming. On top of that, with the internet now almost present in every home in urban and semi-urban area it is really too hard for gaming companies to overlook such a scenario. As one top gaming mogul puts it, India’s blooming social gaming industry by the sheer nature of its vastness has outnumbered other typically gaming countries.

The unencumbered youth

One another aspect about the massively proliferating Indian internet community is its average age, tending to be very young it gives a lot of scope for social gaming to develop. With this feature that drives the community, the gaming companies are no doubt sure to prowl on this and take advantage and that has obviously played a role for their massive development. So with this youthful nature of the gaming community it is surely a fact that the social gaming community will be a big hit.

The Indian Gaming Landscape

 

The Indian Gaming Landscape

The Big Players

The Indian social gaming community was first explored by Zapak.com who has been the busiest gaming community in India since its inception almost a decade ago. Zapak’s wide array of social games like “Zapak Racing”, “Cricket”, “Pool Mania” etc. have been hugely appreciated by all the social gamers and even girls who were previously nonchalant to this online gaming scene. The other players are also quite popular and their fan count is always on the rise.

The Indian Gaming Landscape

The New Contenders

Many new automobile and cosmetics brands have also started their own gaming portals for capitalising on the growing scene of Indian gamers. Brands like “Axe” have even developed games like “Axe Inxtinct Games” and “Axe Twist” where male players can try to find out ways to seduce luscious women. Other popular portals have been “Mahindra Great Escape”, “Rodeo Rider” by Mahindra, “Great Indian Parking Wars” and “Teen Patti” on ibibo and “GoJiyo” from Godrej.

Bollywood Factor

The Indian Filming Industry have duly noticed this sudden rise in the social gaming community and have started endorsing movies with fully developed large scale social games and the first game to hit is “Ra.One” based on the movie with the same name. The scenario is sure to grow in the near future.

 

The gaming industry for all these reasons is one big blooming fruit that is sure to go places in India. With the reasons above add the fact that India has a wealth of diversity in its population and with that comes different festivals and events which will surely be capitalised by the social gaming industry, and will eventually result in greater revenues. So, it is no exaggeration to say that the Indian Social Gaming scene is the next best thing.

 

 

 

Saswati C On September - 23 - 2011

2 Responses so far.

  1. santosh kumar panda says:

    Hello.This post was extremely interesting, particularly because I was browsing for thoughts on this issue last Tuesday.

Leave a Reply